by Kathleen Tanm, REBBL Marketing Coordinator
reposted March 2020 (originally published October 2018)
Each time you choose Reishi Chocolate, Turmeric Golden Milk, Maca Cold Brew, or any other REBBL elixir, you make a choice to delight your taste buds, nourish your body, and support the Botanical Revolution for Good.
Photos courtesy of REBBL
Whole Ingredients and Herbs
When you see REBBL Elixirs on the shelf at your local co-op, what’s the first thing that comes to mind? Maybe it’s the array of decadently delicious flavor profiles that remind you a bit of your childhood. Each elixir is soulfully crafted to be creamy and indulgent. What you taste is what you get—the whole ingredients and herbs—that’s it. No gums, natural flavors, or thickeners, there’s no taste bud trickery. Just pure, honest, sensory delight.
organically grown for your health and well-being, and for the health and well-being of the farmers, the soil, and the water used in its cultivation
Every super herb is used at levels that correspond to traditional levels. If we can’t use a super herb at meaningful, efficacious levels, then we won’t use it at all. Every. Single. Ingredient. we use is organically grown for your health and well-being, and for the health and well-being of the farmers, the soil, and the water used in its cultivation. We support fairly-traded ingredients whenever they are available and sourced from indigenous communities, empowering them to thrive.
Whether you start your day with a mouth-watering Matcha Latte or you unwind with the bright flavors and adaptogenic herbs in 3 Roots Mango Spice, you can’t go wrong. While this is all essential to the ethos of REBBL, what is equally important is our purpose-driven existence.
Green tea cultivator in the Nishio, Aichi region of Japan.
REBBLs With a Cause
We are REBBLs with a cause: a band of revolutionaries for the greater good. We were born out of a conscious collaboration between global thought-leaders, whose “soul” purpose was to address the malfunctioning global food system through a regenerative business model that would respect, uplift, and delight the world.
modern day botanical treasure-hunters grounded in ancient herbal wisdom
As modern day botanical treasure-hunters grounded in ancient herbal wisdom, our expertise is identifying and gathering the very best the Plant Queendom has to offer. We curate these diverse, ethically sourced whole Roots, Extracts, Berries, Barks, and Leaves (REBBL) into delicious beverages with vibrant flavors that deliver your daily dose of exceptional goodness.
Brazil nut harvester in the Madre de Dios rainforest region of Peru.
Ethical Sourcing Practices
A core part of our mission is to create positive social and environmental impact through our super herb elixirs. We source ingredients from suppliers who exemplify our values: whether that means working with generations of family farmers, indigenous peoples who wild harvest from the land and care for the land, or women’s collectives that create economic stability.
We carefully source over 70 organic ingredients from 29 countries, and each ingredient has an impact.
Through ethical, impact sourcing practices we develop community, prevent worker exploitation and work to ensure farmers receive fair wages, access to health care, water, nourishing food and education as well as protection of basic human rights.
Turmeric farmer in the Idukki district of Kerala in Southern India.
Creating a Future Without Human Trafficking
Moreover, at REBBL we are committed to creating a future without human trafficking in partnership with Not For Sale.
Not For Sale is an international nonprofit organization that works to prevent the root causes of human trafficking through innovative and sustainable business solutions with a goal of, ultimately, ending exploitation.
REBBL donates 2.5 percent of net sales to support Not For Sale
REBBL donates 2.5 percent of net sales to support Not For Sale in providing shelter, education, healthcare, legal services, and job training for survivors of exploitation. We support our valued partners to thrive and build self-sustaining, resilient communities all over the world.
Be a REBBL With a Cause!
When you reach for REBBL, you join the Botanical Revolution for Good and become a REBBL with a cause. That’s the secret ingredient to why REBBL super herb elixirs taste so good and make you feel so good. That, and—of course—all the super herbs and adaptogens packed in each delicious sip!
Addressing Climate Change
In the fight against Climate Change, REBBL is actively working with farmers and suppliers to mitigate the effects of global warming, addressing it at the root causes. That’s why REBBL developed a Code of Conduct for its suppliers to drive eco-social improvements for each of the 70+ raw materials from around the world that are used in REBBL products. Learn more at the REBBL blog.